Video Premier | "Say What You Mean" by Latitude

Text by Russell Jalenik

San Francisco's Latitude released their debut album L'atitude this past June, which is a jangly exploration and reinterpretation of pop and rock and roll from the '60s through the 80's led by lead singer Amy Fowler's charm. Now they're back with some sweet visuals for their track "Say What You Mean."

Shot primarily on the most picturesque small stage in San Francisco (aka The Make Out Room), the video incorporates choppy dance moves that feel right at home with the eclectic rhythms. The video was edited by the talent Fowler herself, and was shot and directed by Justin Frahm, who mans the keys in Latitude in addition to being a purveyor of fine music in his own right. (Seriously, go listen to this). There's also a mysterious tie that binds that I'll let you interpret as you will... L'atitude is available via cassette via the always-solid Royal Oakie Records. (Side note: Royal Oakie's visual art direction is consistently some of the best around: I could spend hours pondering each of their album covers). Latitude performs Sunday night at Cafe du Nord with the amazing Danny James (backed by the also-amazing Once and Future Band) and former San Franciscan Bart Davenport. Expect good times.

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